The Buying and Selling of 'Cool'
is Big Business
popular culture is a sophisticated and coordinated marketing sideshow
to capture the attention of our children and to turn them into compulsive
consumers for life.
over $500 billion spent by tweens and teens and their parents in 2014, the multinational
media conglomerates ruthlessly compete for a piece of the pie.
This culturally toxic mix of music, movies, fashion and projected lifestyle
is destructive to our children and threatens their natural emotional and
First, there is evidence that girls exposed to sexualizing and objectifying media are more likely to experience body dissatisfaction, depression, and lower self-esteem
Levin and Jean Kilbourne, co-authors of So
Sexy So Soon, document the APAs conclusion. In their book,
we read about seven-year-old Hannah. She begins to cry and tells her mother:
Im fat! Im fat! I want to be pretty like Isabellesexy
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